介紹: Dubai as the Strategic Hub of the Global Vapor Industry
On June 18, 2025, the World Vape Show in Dubai World Trade Center kicked off, marking a pivotal moment in the global vapor industry. As a city that embodies both free-market principles and regulatory foresight, Dubai is witnessing a transformative shift from the “hardware race” to an “ecosystem competition.” Leading brands such as ELFBAR, VOOPOO, and ZMR showcased cutting-edge AI-integrated terminals, blockchain-based compliance systems, and flexible manufacturing solutions, signaling a clear trajectory toward a new era of integration between technology, experience, and responsibility.
1. Intelligent Reconfiguration: From Hardware to Full-Chain Experience Revolution
Key Technological Breakthroughs:
- ZMR introduced an AI-integrated terminal that enables personalized mode switching, health data tracking, and social connectivity, transforming e-cigarettes into “behavior management terminals.”
- Ispire/IKE Tech launched the world’s first FDA-approved blockchain + biometric age verification system, addressing compliance challenges through technological innovation.
Trend Analysis:
The vapor device is evolving from a consumer electronics product into a “smart health scenario hardware”. The integration of AI algorithms and IoT technology has enabled products to learn user habits, analyze data, and create closed-loop feedback systems. The competition in the premium market is now defined by two dimensions: hardware intelligence and system interconnectivity.
2. Flavor Democratization: From Standardized Production to Sensory Customization
Product Innovation Matrix:
| Brand | Innovation Solution | Technological Value |
| ELFBAR King | Tri-frequency cold/ sweet/ sour adjustment system | From “pre-set flavors” to “DIY sensory experience” |
| FUMOT | Rotating dual-flavor switching mouthpiece | Single device for scene-specific flavor switching |
| NEXA PIX | 35,000 standard mouth / 20,000 rapid mode | Dynamic power regulation for vapor density and flavor |
Industry Insights:
Consumer demand is shifting from “standardized satisfaction” to “personalized expression.” When devices can allow users to adjust nicotine release curves and flavor intensity parameters, the vapor experience becomes a “customizable sensory language.” Customization capabilities are becoming the core source of brand premium.
3. Green Compliance: From Environmental Controversy to Sustainable Development
Ecological Solutions:
- FUMOT Ultra T32000 uses a removable lithium module, improving battery cycle utilization by 400%.
- NEXA BM600 introduces a modular refill system, extending the lifespan of a single device to 12 months.
- Air Miracle upgrades its flexible manufacturing system to quickly adapt to EU TPD and US PMTA regulations.
Policy Response Logic:
With the tightening of regulations such as the European New Battery Law, disposable products are facing elimination pressure. Brands that possess “removable batteries + circular design + low-carbon supply chain” will build a technical moat for compliance in global markets.
4. Brand Ecosystemization: From Single-Breakthrough Products to Full-Chain System Competition
Business Model Evolution:
- ELFBAR JoinOne builds a “hardware platform + multi-category e-liquid” ecosystem, covering nicotine salt, CBD, and more.
- ASDF constructs a “disposable – pre-filled – open-style” product matrix, occupying different consumer scenarios.
- ZMR SAMS system achieves a full-loop data closure from terminal sales to user behavior analysis, improving B-end channel efficiency by 30%.
Competition Evolution:
As competition shifts from “factory capacity” to “product ecosystem + user operations + digital channel integration,” single-point technological breakthroughs are no longer sufficient. Enterprises with full-chain integration capabilities will dominate the long-term landscape.
5. China’s 3.0 Brand: From Supply Chain Output to Global Value Definition
China’s Leap in the Global Vapor Industry:
- VOOPOO releases the iCOSM CODE 2.0 vapor system, 與 170% increase in core technology patents.
- Air Miracle showcases its “vapor core R&D – global supply chain – localized customer service” full-chain capability, with 62% of its overseas channels being self-owned.
- AirScream boosts customer retention in the Middle East by 2.3 times through local community operations.
Global Shift:
Chinese enterprises are moving beyond the “OEM label” and are now defining global standards in vapor core material science, AI algorithm optimization, and localized operations. This marks the beginning of the “Chinese technology defines standards” phase in the global vapor industry.
結論: The Three Pillars of Future Competition in the Desert of Innovation
The 2025 Dubai World Vape Show reveals the three strategic axes of the industry:
- Product Dimension: Intelligence and personalization are the keys to breaking into the premium market.
- Compliance Dimension: Sustainable design and global compliance adaptation are the survival line.
- Ecosystem Dimension: Platform-based systems and full-chain integration are the long-term barriers.
Only those who have transitioned from “product manufacturers” to “vapor ecosystem builders” will be able to lead in the next decade of global competition. This exhibition in the desert is not just a showcase of technology, but a barometer for the global vapor industry’s journey into deeper waters.